top of page


October Moon Branding Agency is a women-owned company that provides creative branding services for women-led fashion, beauty, and lifestyle businesses. Our goal is to help our clients establish a strong brand identity and stand out in their respective markets.

Unique Expertise: Our team has a deep understanding of the fashion, beauty, and lifestyle industries and we use this knowledge to create impactful branding strategies that resonate with consumers. Our women-led team provides a unique perspective and fresh approach to branding that sets us apart from our competitors.

Customized Solutions: We understand that every client has unique needs and goals. That's why we tailor our branding services to meet the specific requirements of each client. Our process begins with a thorough analysis of the client's brand, market, and target audience, and we use this information to develop a customized branding strategy.


Results-Driven Approach: Our primary focus is delivering results for our clients. Our branding solutions are designed to drive growth, increase brand recognition, and engage customers. We work closely with our clients to ensure their branding is consistent across all platforms and effectively communicates their unique value proposition.


At October Moon Branding Agency, we are committed to helping our clients succeed. Whether you're launching a new product, rebranding your business, or simply looking to increase your brand's visibility, our team has the expertise and experience to help you reach your goals. Contact us today to learn how we can help you build a stronger brand.

Our Story

Tonia Boyd (bka) Tona Michelle and Dawn Fowlkes, two dynamic step-sisters with a passion for empowering minority women-led small businesses in the fashion, beauty, and lifestyle industries. Tired of seeing these businesses underrepresented and underserved by traditional branding firms, they saw the need to create a new kind of agency, one that truly understands the unique needs of these minority female entrepreneurs.

Meet The Team

Tonia clear background 1.png

Tona Michelle

Founder/Creative Director

Tona Michelle is an experienced entrepreneur and creative director with over 20 years in the fashion and beauty industries. She began as a Mary Kay Independent Beauty Consultant, quickly becoming a top seller and recruiter. She later attended beauty school to become a licensed Make-up Artist, with experience in independent films and freelance writing for online and print magazines.


In 2009, Tona started her own online boutique and cosmetics brand, and later became a successful style consultant and wardrobe stylist, appearing on local/national television and in national/international fashion magazines.


Tona learned about creative direction, branding, and marketing through her experience as a business owner where she provided these services for her own business. In 2022, she launched October Moon Branding Agency, a creative branding agency for minority and women-led businesses in fashion, beauty, and lifestyle. Tona saw that there was a lack of representation with big branding firms for minority women-led business owners in these industries and decided to fill that gap.

Dawn 1.JPG

Dawn Fowlkes

Head Designer/Partner

Dawn Fowlkes is a Graphic Designer with over 10 years’ experience in the industry. She started her career wanting to provide services to small businesses in the black and brown community, by founding KinFowlkes Design Solutions, but quickly realized that she could offer her skills to businesses of all sizes. While working with businesses on the local and national scale, she discovered that, "you are your biggest advocate, and your voice deserves to be heard!"


Dawn has a natural instinct for design and a passion for creating effective visual communication solutions that help businesses achieve their goals. Her approach is simple – she takes the time to understand her clients’ businesses and their target markets, then develops creative designs that speak to their audiences. Her work encompasses everything from logo design and branding to marketing collateral and website design. Dawn believes that an attractive, well-crafted design can be the difference between success and failure for a small business, and she works hard to give each one the best chance for success. 

bottom of page